Campari has partnered with Gebr. Heinemann for the worldwide exclusive launch of its Campari Cask Tales expression.
The 1-litre bottle’s worldwide retail availability will remain exclusively within key Heinemann airport stores, including Frankfurt, Sydney, and Copenhagen. Campari Cask Tales will also be present in a select number of the world’s top mixology bars.
Campari Cask Tales, finished in bourbon barrels, was created by Herbalist & Master Blender Bruno Malavasi to celebrate 150 years since the birth of Davide Campari. The expression adds a twist to the legacy that was passed down by founder Gaspare Campari to his son, Davide Campari.
The liqueur is finished in selected second-fill bourbon casks to smooth Campari’s bitter notes with fruity, sweet and creamy tones, providing oaky smokiness to the Campari liquid.
Campari Group Herbalist & Master Blender Bruno Malavasi said: “Davide Campari’s intuitive way of connecting with the future inspired me to go out and explore the latest sensory experiences, seeing how to blend art forms and merge the future with the past. Bitter, but now slightly fruity; sweet, but just a little smoky; a unique expression has been created that keeps the iconic flavour of the original Campari.”
Campari Group Marketing & Trade Marketing Director, Global Travel Retail Charles Roullet added: “We are always keen to work with forward-thinking retail partners who share our passion for innovation, attracting existing Campari fans and enticing new shoppers to explore the category. We are particularly excited about Campari Cask Tales as this exclusive new expression represents a perfect and unique gifting opportunity for travellers.”
Gebr. Heinemann Director Purchasing LTCF Rüdiger Stelkens commented: “As an iconic brand and the category leader Campari is a key presence in travel retail. Our customers are always excited to discover new offerings from the world’s leading brands and we are confident that Campari Cask Tales will be a major success story.”