USA. The Port of Oakland Board of Commissioners voted yesterday to adopt ordinances to enter into ten-year contracts with three retail concessionaires: HG OAK Retail Concessionaires JV (led by Dufry-owned Hudson), Paradies Lagardère @ OAK and MRG Oakland (led by Marshall Retail Group).
The three retailers will introduce a combined 16 new storefronts at Oakland International Airport in the San Francisco Bay area. These will offer news and convenience stores, specialty retail, duty free, and automated vending concessions.
“The retail programme will be transformational for the entire airport,” said Port of Oakland Assistant Director of Aviation Nyika Allen.
“Each proposer had the opportunity to design unique units that are reflective of the East Bay community and will engage with, support and promote local merchants. We are confident that this programme will support a deep connection to local businesses while still meeting a wide range of passenger retail needs.”
“This unanimous decision supported by my colleagues on the Port of Oakland Board of Commissioners is an important step towards the evolution of the passenger retail experience at OAK,” added Port of Oakland Board President Barbara Leslie.
“The proposed retail storefront activations both celebrate as well as build economic equity for our creative and entrepreneurial Oakland and the East Bay businesses. This along with our recent restaurant additions under the airport’s food & beverage program offers travellers many opportunities to experience the vibrancy of the Town.”
The retail programme will focus on designs, concepts and locally curated merchandise to bring Oakland and the East Bay into the airport. According to the airport company, all three retailers are committed to devoting a portion of their news and convenience units, in addition to the two largest anchor locations, for local merchandise.
Each retailer has also entered joint venture partnerships with designated Airport Concessions Disadvantaged Business Enterprise (ACDBE) organisations including Oaklandish, Silver Dragon Café, JR Lester & Associates, Maj Collection and Arandia Designs.
“The development of this programme has been one of true collaboration between the Board of Port Commissioners, multiple Port teams, the respective retail proposers and the Oakland and East Bay community at large,” said Port of Oakland Director of Aviation Bryant L. Francis.
“We ask the traveling public for patience as new concepts begin construction later this year, and we look ahead with great anticipation to offering all OAK customers the opportunity to experience this soon-to-be highly elevated retail programme.”
Work from local artists will be featured in several of the new storefronts. Art will represent the cultural diversity and allure of Oakland and the East Bay. Passengers can expect more large-scale murals from local artists in the retail spaces, like those installed at the airport’s restaurants and bars included in the new food & beverage programme.
Additional information about new retail at OAK is expected soon, with several new concepts expected to debut later this year. The whole programme’s transformation is set to be completed by the end of 2024. ✈
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