SWITZERLAND. Italian fashion, jewellery and fragrance house Bvlgari has partnered with Dufry to showcase the brand’s new masculine fragrance Bvlgari Man Terrae Essence at Zürich Airport.
From 1 September to 30 September, Bvlgari and Dufry are planting one tree through World Land Trust’s Plant a Tree programme for every 100ml or 150ml bottle sold from the Bvlgari Man Collection at the airport.
The Plant a Tree Programme currently supports reforestation projects in Brazil, Borneo, Kenya and India.
Commenting on the partnership, Bvlgari said: “Bvlgari strongly feels the responsibility of inspiring the world with sustainable, ethical and innovative practices, and has forged a path among luxury brands for its ongoing commitment in these fields through every aspect of its business.”
Bvlgari Man Terrae Essence is the latest addition to the Bvlgari Man Collection. Inspired by the Tuscan soil, the new fragrance offers a woody vetiver signature. It opens with citrus top notes, vetiver heart notes and exclusive terrae accord base notes.
The Bvlgari Fire, Wood and Air complete the Bvlgari Man Collection. Each fragrance represents a natural element through distinctive olfactive signatures.
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