HONG KONG. JCDecaux Transport has collaborated with Bvlgari to launch the brand’s new jewellery collection Divas’ Dream via an ‘Airport Galleria’ at Hong Kong International Airport.
Bvlgari is showcasing its jewellery collection through huge lightboxes and posters at the airport’s busy arrivals concourse, creating a tunnel for an immersive brand experience.
In a first, Bvlgari has used the Airport Galleria’s gloss lamination function which resembles the sparkle of the luxury jeweller’s gemstones.
Bvlgari said it greatly acknowledges the “strategic and powerful” site at the Arrivals zone in Hong Kong Airport.
JCDecaux Transport Managing Director Shirley Chan said: “We strive always for the best possible airport environment for advertisers. Working hand-in-hand with Bvlgari, we are able to take the zone domination to a whole new level. ‘Airport Galleria’ maximises brand impact and offers the best of brand experience to passengers while walking through the arrival passage to Hong Kong.”