Burberry has extended its lip product offer with new Liquid Lip Velvet, a range of matte cream lip colours.
Liquid Lip Velvet is said to combine rich pigment with a comforting texture and smooth glide to create a bold velvet finish that lasts for up to eight hours. According to Burberry, the non-drying formula keeps lips moisturised and ensures the colour does not dry, fade or crack.
The product is available in 14 shades, including ‘hero’ shades Military Red, Bright Plum, Fawn Rose and Oxblood.
British model Iris Law features in the Liquid Lip Velvet campaign, which celebrates her role as new global ambassador for Burberry Beauty. The campaign was shot in London by Angelo Pennetta and features the soundtrack ‘Faded’ by musician Clare Maguire.
In a first for the brand, Burberry has created a dedicated beauty Tumblr page to coincide with the launch of Liquid Lip Velvet. The Tumbler content hub tells a unique campaign narrative which is presented as a mood board, including exclusive imagery of Law shot on the campaign set.
https://www.youtube.com/watch?v=43djjzc9mw0&feature=youtu.be
Burberry will also host a series of ‘colour stories’ on Pinterest, highlighting the hero colours from the Liquid Lip Velvet family. The stories will be hosted on individual boards allowing users to ‘shop the edit’ by linking to www.burberry.com.
