HUNGARY. Budapest Airport has lauded the spirit of Trinity after again partnering with Heinemann Duty Free and Mars Wrigley International Travel Retail (ITR) for a high-profile collaborative campaign this summer.
The Hungarian gateway partnered with its retail concessionaire and the confectionery house to introduce the new M&M’s flavour, Salted Caramel, to travellers.
The campaign utilised the airport’s Skycourt, the retail platform at the heart of the departures area. This became a focal point for all passing passengers, who had the chance to try the new flavour and capture the moment on camera.
“The Trinity model allows us all to pursue a common goal: to make the flying journey a truly pleasant experience for all our customers” – Heinemann Budapest Managing Director Ildikó Jankovich
Budapest Airport CCO Kam Jandu said: “With each and every Trinity campaign the airport has organised, our aim is to not only catch the eye of the traveller but also entertain them – give them something to remember the product by. The M&M’s promotion was our fourth international Trinity, but our first non-alcoholic [international Trinity] promotion, which of course allowed us to invite our wide range of passengers to join us and broaden the horizons for product knowledge.”
Heinemann Budapest Managing Director Ildikó Jankovich added: “The Trinity model allows us all to pursue a common goal: to make the flying journey a truly pleasant experience for all our customers. For us as retailers, this means remaining a driver of innovation in travel retail and continuing to surprise travellers with outstanding offers and ideas.”