HUNGARY. Budapest Airport has lauded the spirit of Trinity after again partnering with Heinemann Duty Free and Mars Wrigley International Travel Retail (ITR) for a high-profile collaborative campaign this summer.

The Hungarian gateway partnered with its retail concessionaire and the confectionery house to introduce the new M&M’s flavour, Salted Caramel, to travellers.

Tasting time: Passengers at Budapest Airport line up to sample the new Salted Caramel flavour of M&M’s

The campaign utilised the airport’s Skycourt, the retail platform at the heart of the departures area. This became a focal point for all passing passengers, who had the chance to try the new flavour and capture the moment on camera.

“The Trinity model allows us all to pursue a common goal: to make the flying journey a truly pleasant experience for all our customers” – Heinemann Budapest Managing Director Ildikó Jankovich

Budapest Airport CCO Kam Jandu said: “With each and every Trinity campaign the airport has organised, our aim is to not only catch the eye of the traveller but also entertain them – give them something to remember the product by. The M&M’s promotion was our fourth international Trinity, but our first non-alcoholic [international Trinity] promotion, which of course allowed us to invite our wide range of passengers to join us and broaden the horizons for product knowledge.”

Heinemann has praised the partnership principle of Trinity after joining forces with Mars Wrigley ITR and Budapest Airport

Heinemann Budapest Managing Director Ildikó Jankovich added: “The Trinity model allows us all to pursue a common goal: to make the flying journey a truly pleasant experience for all our customers. For us as retailers, this means remaining a driver of innovation in travel retail and continuing to surprise travellers with outstanding offers and ideas.”