Brown-Forman is hoping to capitalise on the increasing popularity of Jack Daniel’s with the introduction of several new whisk(e)y expressions to travel retail.
According to Brown-Forman Global Travel Retail Marketing Director Eric Helms, Jack Daniel’s Old No. 7 and Tennessee Honey are growing rapidly, while Gentleman Jack and Jack Daniel’s Single Barrel have both recorded double-digit growth.
“We are rounding out the Jack Daniel’s portfolio in travel retail with the addition of Jack Daniel’s Tennessee Rye and Jack Daniel’s Bottled-in-Bond, both of which will be making their presence felt in 2018 and in Orlando,” Helms said.
Helms continued: “We are enjoying a remarkable period of global macro-economic and geopolitical health right now that promises to fuel steady growth in travel retail into the foreseeable future barring unforeseen circumstance. Brown-Forman is poised to benefit from this period of stability thanks to the channel-leading strength and popularity of our whisk(e)y portfolio.”
Woodford Reserve Rye will be joining Woodford Reserve Kentucky Straight Bourbon Whiskey and Double Oaked in travel retail this year and will be featured at the Summit of the Americas.
On the Scotch side, new malts from BenRiach and The GlenDronach will be launched in the coming months, these will also be highlighted in Orlando.
“Our malts are being remarkably well received particularly in Asia and we are pleased to be adding several travel retail exclusives to the portfolio,” said Helms.
The new single malts include the BenRiach ¼ Cask and the BenRiach ¼ Cask Peated as well as The GlenDronach Kingsman. The forthcoming travel shopping exclusives include the BenRiach 10yo Triple Distilled, The GlenDronach The Forgue 10yo and The GlenDronach 16yo.
