Brown-Forman Corporation has announced an agreement to purchase the Diplomático Rum brand and related assets from Destillers United Group in Spain.
Upon completion Brown-Forman will add the Diplomático Rum family of brands to its portfolio and will acquire a production facility located in Panama.
The transaction, which is subject to customary closing conditions, is expected to close within 90 days.
Brown-Forman President and CEO Lawson Whiting said: “Diplomático Rum will join our expanding portfolio, giving Brown-Forman a market leading entry into the fast-growing super-premium rum category. This aged rum brand has distinctive packaging, strong brand positioning, and is a delicious tasting spirit.
“As part of this acquisition, we will welcome more than 100 new employees to Brown-Forman.”
Destillers United Group will continue to produce and age Diplomático Rum in the original distillery at the foot of the Andes mountains.
“We are proud to have pioneered and been instrumental in developing the super-premium+ rum category around the world. Diplomático Rum is ready to accelerate its growth with Brown-Forman, one of the world’s most well-known spirits and wines companies,” said a Destillers United Group spokesperson.
“We share a similar familial culture and know the brand will continue building on our legacy. We look forward to working together to bring Diplomático Rum to consumers around the world,” the group added.
