Brown-Forman launches travel retail-exclusive BenRiach 10yo

Brown-Forman Global Travel Retail has extended its travel shopping-exclusive range with new BenRiach 10yo triple distilled single malt.

The expression was launched at the recent Spirit of Speyside Whisky Festival and will be available in duty free shops beginning this month.

BenRiach 10yo (ABV 43%) joins the classic and peated BenRiach Quarter Casks in the global travel retail range from BenRiach. The range embodies the ‘unconventional’ Speyside style of BenRiach and its creative heritage of distilling malt whisky in a ‘troika’ of styles: unpeated, peated and triple distilled.

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Brown-Forman Global Travel Retail Vice President and Director of Marketing Eric Helms said: “Although Scotch whisky is traditionally distilled just twice, BenRiach have been experimenting with a third distillation since 1998 – an additional step that gives the spirit an even more fruity and zesty character.

“Building on the rich cask maturation profile of BenRiach expressions, this rare triple distilled whisky from Speyside was matured for ten years in first-fill American bourbon barrels and first-fill Pedro Ximenez sherry casks. The bourbon barrels add perfectly balanced notes of vanilla and spice, while the Pedro Ximenez casks contribute to the complexity and richness of this smoothest of single malt whiskies.”

Master Blender Rachel Barrie added: “Two decades ago the BenRiach distillery team started to experiment with small batches of triple distilled whisky, even when most single malt Scotch whiskies are distilled just twice. We continue to boldly approach the art of distillation and cask maturation, inspired by the adventurous spirit of our distillery founder.

“I have the wonderful task of bringing out this experimental nature through some of the most interesting casks in Speyside. For the unconventional whisky lovers and explorers, BenRiach triple distilled is a chance to enjoy an innovative style of Speyside single malt Scotch not once or twice, but triple distilled.”

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