Tomatin Distillery is promoting its duty free range of single malt whiskies at British Airways’ Christmas Whisky Festival, taking place from 1 to 31 December at Heathrow.
Passengers at the Gold Executive Club and First Class lounges at T3, T5 and the T5 Concorde lounge were the first to taste the brand’s new range. Tomatin Sales Manager Scott Fraser took travellers through a series of tastings and provided information around the production process and cask selection.
Tomatin Sales Director Stephen Bremner commented: “Travel retail is a priority market for us over the next few years so the festival is a great opportunity to get the brand in front of audiences at the departure gates. The majority of customers will have an average dwell time of around 90 minutes which gives us time to promote the brand story to a captive audience.
“Single malt is a very competitive market within travel retail so we have developed a range that stands out from the crowd and includes age statement expressions to offer something different to many of our competitors. We’ve had encouraging sales from Belgium and the Nordics so far and we now have our sights firmly set on the UK duty free market.”
