AUSTRALIA. A new 400sq m digital billboard from oOh!media has gone live on the approach to Brisbane Airport.
Located on Moreton Drive, the new advertising facility has been introduced as part of the wider A$40 million (US$26.9 million) redevelopment at the airport. The airport’s advertising concessionaire, oOh!media, will be rolling out further digital screens across the airport journey to enhance the customer journey.
The airport added that innovative digital displays will showcase uniquely Queensland content in order to enhance the Sense of Place and end-to-end customer journey.
Brisbane Airport Corporation Executive General Manager Consumer Martin Ryan said: “The recent contract renewal with oOh!media was a perfect opportunity to review our media strategy across the board and look at innovative ways to incorporate imagery and messaging that appeals to our specific passenger mix while amplifying Brisbane Airports’ uniquely Queensland Sense of Place.
“The digitisation of signage allows greater breadth of content scope than traditional static installations, allowing advertisers to refresh creative regularly, while also allowing Brisbane Airport Corporation to provide a customer-first approach.
OOh!media National Commercial Director for Fly Elise Taylor added: “Drawing on our deep data and insights of the airport passenger, our extensive experience in airport media, and our investment in keeping at the forefront of innovation, our partnership with Brisbane Airport will really set the benchmark.
“With engagement key when targeting high-value and time-poor audiences, the ‘wow’ factor of [the new billboard, the] Big Morety, combined with the digital screen wraps on columns throughout the terminal and the mix of content carried across all of the screens, will further enhance the opportunity for advertisers to speak to passengers at each touch-point in their journey.”
NOTE: The Moodie Davitt Report also publishes Sight Lines, a new bi-monthly publication dedicated to airport advertising. If you would like to take part in Sight Lines, please contact Martin Moodie (Martin@MoodieDavittReport.com) and Liam Coleman (Liam@MoodieDavittReport.com) for editorial and Irene Revilla for advertising and sponsorship (Irene@MoodieDavittReport.com).
