Bric’s rolls out new Venezia high-performance trolleys

Italian luggage and accessories specialist Bric’s will present its Venezia collection of trolley bags at the TFWA World Exhibition (Riviera Village, RA7).

The brand describes the new range as ultra-light, durable, functional and manoeuvrable. Bric’s said Venezia reflects the brand’s heritage but “overturns” its traditional approach to emphasise innovation and the material used.

Inspired by Venice’s “incomparable charm” and “timeless elegance”, Bric’s said Venezia offers top-of-the-line products with an Italian look and feel. The range targets global travellers on both short and long-haul trips.

Venezia: A “state-of-the-art collection that best expresses technological innovation”.

The thermoformed shells, created from a hi-tech self-reinforced polypropylene (SRPP) that is made in Italy and life-guaranteed by the company, have leather finishes. SRPP is lightweight and resistant to abrasion, cuts, impacts and cold temperatures.

Technical features include four double wheels, which swivel to enhance smoothness, water-repellent protected zippers, TSA combination lock, adjustable telescopic handles and spacious interiors. Bric’s emphasised the bags’ volume-weight ratio, which is important considering the limitations imposed by many airline companies.

Venezia will roll out from the end of 2018 to selected key international accounts and Bric’s flagship stores.

The collection offers a carry-on and two larger check-in sized trolleys. Colours were inspired by precious stones: sapphire, pearl and ruby. Handles, address tag and finishes are in black leather. Plastic components and zips are also black. The inside lining features a herringbone pattern.

Venice’s “incomparable charm” and “timeless elegance” inspired the Venezia design.

Bric’s CEO Attilo Briccola said: “We are proud of this collection. It is the result of months of work for our Research and Development team, strictly supported by the marketing team and trusted collaborators.

“We are confident we have created a state-of-the-art collection that best expresses technological innovation, maintaining high levels of design and aesthetics.

“With this collection we can confidently confirm that we have not only added a fundamental element to complete our offer, but we have also located the brand in a new market position to captivate our target audience.

“We want to provide our loyal consumer with the best performing products as we know he/she is highly demanding with every purchased product.”

Touches of leather and herringbone add to the Venezia look.

Bric’s has also launched two business and urban collections: Monza, in leather, and Torino, in leather and technical nylon.

The brand said the collections focus on design and functionality and target contemporary professionals. Both ranges offer business backpacks in different sizes, three briefcases and four shoulder bags, including a sling bag. A waist pack, wet pack, pen holder and business folder are also included.

The Monza collection offers a cabin trolley with front pocket and a pilot case, both with double swivelling wheels. Its business backpack has front and side external pockets, with and without zip, internal leather keychain, phone and credit card pockets, and padded shoulder straps.

Monza focuses on design and functionality and targets contemporary professionals.

Internal net pockets for cables and multimedia and compartments to attach a USB are featured on all backpacks, trolley and pilot case.

Torino is in black leather and Monza in leather with inserts of durable technical nylon in a brushed pattern. The backpacks are available in navy blue and copper orange. Both collections have a metal logo plate and gunmetal small parts and zippers.

In other news, Bric’s has added two new flagship stores – in Piazza San Marco, Venice, and Piazza di Spagna, in Rome – to its network.

“These openings represent an important step for Bric’s strategy growth,” Briccola said. “The international clients in general and the tourists in particular are key consumers of our brand. They are travellers, they love Italy and its products, and statistically they have an excellent propensity to purchase, emphasised especially with ‘Made in Italy’ products.”

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