Coty has added a third fragrance to the Gucci Guilty franchise. The feminine scent is available now in travel retail.
Gucci Guilty Pour Femme is priced at US$82.50/€68 for 50ml and US$104/ €90.40 for 90ml.
The fragrance, said to break the mould of traditional women’s scents, is the counterpart to Gucci Guilty Absolute Pour Homme. It was created by perfumer Alberto Morillas.
The perfume blends three ‘hero’ ingredients: blackberry, Bulgarian rose and goldenwood with bergamot, patchouli and ambergris to create a deep, musky scent.
Gucci Guilty Absolute Pour Femme is housed in a berry-coloured matte bottle with a glossy black cap. The bottle features a gold Gucci logo and lettering and features the same silhouette as the men’s fragrance.
The advertising campaign was set in Venice and shot by Glen Luchford. It depicts actor Jared Leto and models Julia Hafstrom and Vera Van Erp lounging inside a baroque palazzo.
