‘Breaking’ a difference: Ritter Sport targets inflight sales with new exclusive pack

German chocolate specialist Ritter Sport has launched an inflight-exclusive ‘Play with Me’ pack of four chocolate mini squares.

The pack targets onboard snacking and includes a Tic Tac Toe game. Its RRP is €2.70.

As reported, Ritter Sport, which is known for its breakable chocolate squares that were designed to fit easily into a sports jacket pocket, has been rebranded.

Its new logo for travel retail features a colourful map of the world. Travel-shopping exclusive lines have been refreshed and extended and were presented at last week’s TFWA World Exhibition.

Chocolate and Tic Tac Toe on-the-go: Ritter Sport launches its inflight-exclusive Play with Me.
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