Bowmore launches 50 Year Old Vault Series expressions into China travel retail

The release of such rare expressions as Bowmore 30 Year Old underlines the importance Beam Suntory places on the China travel retail market. The brand is doing particularly well in the Hainan offshore duty free channel.
The Bowmore 40 Year Old case pays homage to the ancient stones and bleached driftwood of Islay

Beam Suntory-owned Bowmore Islay Single Malt Scotch Whisky has launched Bowmore 30 Year Old and Bowmore 40 Year Old into China travel retail. These are the latest aged and rare vintages from its 50 Year Old Vault Series.

Only 20 bottles of the Bowmore 40 Year Old and 321 bottles of the Bowmore 30 Year Old will be available in global travel retail.

“We’re delighted to introduce the Bowmore 30 Year Old and Bowmore 40 Year Old, the latest releases of the highly successful 50 Year Old Vault Series, to Global Travel Retail in China,” commented Beam Suntory Marketing Director for Global Travel Retail Manuel González.

“These exceptionally rare single malt whiskies showcase our ongoing efforts to premiumise the Beam Suntory portfolio and to continue producing highly desirable liquids for our travel customers that are perfect for both collectors and investors alike.”

The Bowmore 30 Year Old and Bowmore 40 Year Old come from the distillery’s rare 50 Year Old Vault Series and underline the brand’s mission to premiumise the category

The Bowmore 30 Year Old expression is a 45.1% ABV whiskey bottled in 2000 from 1989 stock vintage. The rare single malt whisky was matured for three decades in sherry hogshead and bourbon barrels and was crafted from just two casks this year.

The blend is a celebration of Bowmore’s rich, fruity and smoky style. The liquid is burnished gold offering ripe apricot, charred pineapple, mango and butterscotch notes on the nose. On the palate, it offers tropical fruits, honey, peat smoke and eucalyptus flavours with a warm finish.

Only 25 bottles of the Bowmore 30 Year Old and 20 bottles of the Bowmore 40 Year Old are available in global travel retail

The Bowmore 40 Year Old is 48.7% ABV whisky. It was inspired by the island of Islay, where the Bowmore Distillery is located. The blend references the stones and bleached driftwood of the island, with only 159 bottles produced globally.

The liquid is deep rich mahogany with honey, treacle, fruits, beeswax and caramel aromas on the nose. On the palate, it has flavours of pipe tobacco, chocolate, spices, leather and chestnuts with a long finish.

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