Legendary: Bunratty Irish Potcheen

IRELAND. Bord Bia, the Irish Food Board, returns to the TFWA World Exhibition this month as an umbrella stand for five Irish confectionery and drink companies (Stand number: Mediterranean Village N17).

This year the stand will include first-time exhibitor Bunratty Mead & Liqueur Co Ltd, which manufactures two legendary Irish drinks: Bunratty Mead and Bunratty Irish Potcheen.

Also present on the Bord Bia stand at TFWA will be:

Butlers Chocolates: Manufacturer of luxury chocolates and confectionery, specialising in gift and travel retail packaging.

Castle Brands: Developer and marketer of premium branded spirits including Boru Vodka, Knappogue Irish Whiskey, Clontarf Irish Whiskey and Brady’s Irish Cream.

Cooley Distillery: Independent multi award-winning whiskey distillery whose collection includes Greenore Single Grain Whiskey, along with Kilbeggan, Tyrconnell and Connemara brands.

Lir Chocolates: A range of premium Irish truffles, chocolates along with Baileys Irish Original truffles.

Premium: Lir Chocolates’ Baileys Irish Original truffles in a cocktail shaker


First-time TFWA exhibitor Bunratty Mead & Liqueur Co brings to Cannes two of Ireland’s most traditional drinks: Meade and Potcheen. Established in 1981, and situated near the famous l5th Century Bunratty Castle in County Clare, Bunratty is now making its products available to international travel retail.

Bunratty Mead is a medium sweet wine, produced from an ancient Irish recipe of pure honey, fruit of the vine and natural herbs, with 14.7%abv.

Bunratty Potcheen is a clear, smooth Irish spirit described as “a fiery tipple” made from malt and barley fermented with yeast and distilled. Bunratty Potcheen is claimed to be the first to be legally produced and bottled in Ireland. Two products are offered: 40%abv and 45%abv.

Both products are available to travel retail in a range of sizes, both in glass bottles and traditional stoneware giftware packaging.

Managing Director Oliver Dillon said: “We are firmly committed to the continued development of brands capable of being market leaders in their categories.”


Butlers Premium Collection was initially launched in World Duty Free to coincide with the opening of London Heathrow Terminal 5 and has since been listed in many airports including Dublin, Lisbon, Bahrain, Cyprus and Dubai. This collection of chocolate gift boxes has been created using matt finishes and customised designs. The travel retail ballotin range comprises two white rigid boxes, retailing at €14 and €22, printed with the Butlers logo in gold foil. It also includes a new promotional pack of caramels and pralines, set to be launched at this month’s TFWA World Exhibition.

Butlers Irish Dark Chocolate Ballotin is designed to appeal to the growing number of consumers who are looking for dark chocolates. The box, which merchandises alongside the Premium Collection, contains a selection of dark chocolates including Mango, Salt and Raspberry Sorbet.

Butlers Premium Collection: Butlers Chocolates’ Travel Retail Ballotins are presented in white boxes tied with ribbon

Butlers has added 100g organic bars to its range, including popular flavours such as dark chocolate with ginger and mint as well as 70% Dark Chocolate, Milk Chocolate, White Chocolate with Raspberry Pieces and Milk Chocolate with Orange Pieces, each retailing at £1.95.

In addition, Butlers is set to launch a new hot chocolate concept at TFWA, comprising a box of filled milk chocolate cup pieces that melt into warm milk.

The company will also launch a new Orla Kiely range at the show using the Irish designer’s iconic multi-stem pattern.

Butlers has supplied premium confectionery to travel retail for many years and has listings with many operators including Aer Rianta, ARI, Aelia, Bahrain Duty Free, Dubai Duty Free, Cyprus, Nuance, Stena and World Duty Free. This year Butlers also launched in US duty free through its partnership with Chase International.

“We are excited about exhibiting at this year’s TFWA World Exhibiton – we have had a lot of interest in and positive reaction to our new products and we are looking forward to building and developing our travel retail business over the next year,” said Butlers Chocolates Marketing Director Aisling Walsh.

Castle Brands will introduce the new Clontarf Irish Whiskey range in Classic Blend and Single Malt versions


This year Castle Brands will be presenting the new Clontarf Irish Whiskey range in both Classic Blend and Single Malt versions. The brand has undergone a redesign in both extensions and is now additionally available in a gift carton.

Knappogue Castle Vintage Single Malt Irish Whiskey includes Knappogue Castle 1951, said to be the oldest and rarest Irish whiskey in the world. Knappogue 1951 is a traditional pot still whiskey which means it is made from both malted and unmalted barley. It was triple distilled in 1951 at the famous B. Daly Distillery in Tullamore and was aged in sherry casks for 36 years.

The latest vintage in the award-winning Knappogue Castle series was distilled in 1995 and bottled in 2007. Knappogue is lightly chill filtered and unlike many whiskeys, no artificial colouring is added.

Castle Brands will also be show casing Boru Vodka, which is distilled in Ireland five times and is described as the only premium Irish vodka with a genuine Irish heritage. Boru is one of the leading premium vodka brands in Ireland and is reported to be emerging steadily in the US domestic market.

Castle Brands’ recent travel retail successes include listings in Brussels Airport, Nuance and Belfast International Airport. “The international business is developing very positively with distribution partners aggressively promoting focus brands in South Africa, Bulgaria and Russia. Recent listings in Scandinavia, where Castle Brands has partnered with Interbrands, also augur well for the future,” said Export Area Manager Simon Nelson.

“Over the coming year, Castle Brands looks forward to developing further on its successes while looking to new opportunities for Knappogue Castle in the international travel retail market. The team is keen to expand business throughout European duty free and travel retail and interested to meet with travel retail buyers and distributors representing Asian markets during TFWA World Exhibition,” said Nelson.

New at Cannes: Greenore 15yo is claimed to be the oldest bottling of single grain Irish whiskey in the world


Celebrating its 21st birthday, Cooley Distillery comes to TFWA World Exhibition with a new corporate identity to reflect its position as a world class Irish whiskey distiller, as well as allowing for vertical integration of all brands under the Cooley banner.

New in Cannes is claimed to be the oldest bottling of single grain Irish whiskey in the world: Greenore 15yo. This is bottled from a small batch of casks handpicked by Cooley’s master blender Noel Sweeney. The whiskey is aged in single-use bourbon oak casks from Kentucky and matured in the Old Kilbeggan Distillery. Only 5,000 bottles are being released.

Additionally, following “tremendous” response from the trade and consumers, Tyrconnell 10yo Finishes have been repackaged to reflect their core positioning in the range.

The past year has seen growth for Cooley in travel retail. “With our direct accounts with World Duty Free and Aer Rianta we have become much more proactive in terms of tastings and promotions, with a two-month branded area for our Connemara Peated Single Malt brand in Dublin Airport as an example,” said Cooley Marketing Director Jack Teeling. “Additionally, through our European travel retail agent Criollo Supreme Brands we have increased our distribution and relationship significantly with Nuance, Aelia and other European players.”

Cooley is looking to develop its Scandinavian and US travel retail business.

The independent distiller achieved nine gold medals at this year’s International Wine & Spirit Competition and a further 12 gold medals at the San Francisco World Spirits Competition for its Kilbeggan, Connemara, Tyrconnell, Greenore and Lockes brands. In addition, Kilbeggan 15yo was named the World’s Best Blended Irish Whiskey at the World Whiskies Awards and Tyrconnell Madeira and Sherry 10yo Finishes picked up coveted Irish Whiskey of the Year Awards.


Lir Chocolates is introducing new gift packs of its traditional Irish chocolates and Baileys Original Irish Cream chocolate liqueurs at the TFWA World Exhibition.

Lir has extended its gifting propositions with a number of new lines containing Baileys Original Irish Cream liqueur, including Original Truffles now in a travel retail exclusive 190g pack.

Baileys Hearts are described as milk chocolate hearts filled with Baileys Irish Cream Liqueur and wrapped in gold foil; while the Baileys Party Pack includes six individual boxes, each containing two chocolate truffles.

The 180g Baileys Mini Chocolates Truffles Cocktail shaker contains 30 pieces of individually wrapped chocolates in a cocktail shaker-shaped pack.

New Lir presentations include the Gift Handbag, a spring chocolate collection in a handbag-styled box. Each contains a 260g selection of milk, white and dark chocolates.

Also new is a 260g premium Lir Organic Chocolate Assortment and 220g Lir Gift Box, comprising an exclusive selection of contemporary chocolates presented in a two-tier gold box.

“The demand for premium confectionery continues to grow in travel retail, particularly for distinctive and unique chocolate collections that meet both the need for self-purchase and gifting,’ said Commercial Director Hugh O’Brien. “The combination of Lir’s premium quality Irish chocolate and Baileys Original Irish Cream liqueur is proving a winning one in travel retail and we are looking forward to introducing our new range to buyers in Cannes.”

Lir chocolates are distributed in travel retail through various airports across Europe and Russia.

*The TFWA stand contact is Bord Bia Trade Marketing Specialist Cathryn Hargan.

For details, contact Cathryn Hagen, Bord Bia, tel: +353 1 668 5155, fax: +353 1 668 7521 or e-mail: cathryn.hargan@bordbia.ie


Bord Bia to offer a taste of Ireland at Cannes – 31/08/07

Your post will appear – once approved – in
The Moodie Forum
on our home page