Spanish beauty-to-fashion house Puig has partnered with Phoenicia Aer Rianta Company (PAC) to launch a Jean Paul Gaultier travel retail-exclusive activation at Beirut-Rafic Hariri International Airport, Lebanon.
The ‘Gaultier Airlines’ concept, which runs from 1 October to 30 November, features an animation for two new Gaultier Limited Edition fragrances – Classique Eau Fraîche for women and Le Mâle Eau Fraîche for men – with an exclusive aviation-themed design
These limited editions were launched in travel retail earlier this year and have been supported by a global airport activation campaign.
“Through this animation, Jean Paul Gaultier really reasserts his aim to play big in travel retail.” – Jean Paul Gaultier General Manager Thomas James
The retailtainment-focused animation features a plane seat where travellers can play an iPad game for a chance to win prizes. Shoppers are greeted by brand representatives dressed in vintage pilot and flight attendant uniforms.
The aviation theme is extended to boarding pass fragrance blotters and a special inflight-style magazine, which both encourage travellers to explore the Jean Paul Gaultier fragrance range.
Shoppers purchasing any Gaultier Airlines fragrances receive a travel-themed gift-with-purchase, including a Gaultier Airlines branded neck pillow and travel-size perfume atomisers.
Jean Paul Gaultier General Manager Thomas James commented: “The spirit of Jean Paul Gaultier is to bring a fresh and new experience to the customer at every touch point, through our products, communication and retail. With Gaultier Airlines we wanted to treat the travel retail distribution differently with a unique concept.
“Travel retail allows brands to express their identity with a lot of space and freedom, so we had the opportunity to push the storytelling further and propose a global 360°experience: products, retail, digital, retailtainment all centred around the theme of Gaultier Airlines – at the boarding gate in 2017 and literally inside the plane this year. Through this animation, Jean Paul Gaultier really reasserts his aim to play big in travel retail.”