Blue Storks Travel Retail has underlined its commitment to expanding its fashion & accessories portfolio with the addition of watches and jewellery brand CLUSE.
The Dutch brand, founded in 2013, has registered rapid global growth recently driven by the company’s young team. CLUSE said it is committed to creating timepieces that represent elegance and minimalism.
CLUSE is represented in 58 countries and currently has 4,800 points-of-sale, including John Lewis (UK), Selfridges (UK), El Corte Inglés (Spain), David Jones (Australia), de Bijenkorf (Amsterdam) and Galeries Lafayette (France).
According to Blue Storks, CLUSE is a best-seller on more than 60 airlines including KLM, Eurowings, AirAsia, Aegean Airlines, Thomas Cook Airlines, Transavia, Monarch Airlines, Malaysia Airlines, Easyjet, Finnair, TUIfly and Brussels Airlines. The brand is also sold in airports around the world, including Paris CDG, Jeddah and Oslo, through retailers Gebr. Heinemann, Dufry, Lagardère Travel Retail and IDF. CLUSE products are sold on cruise ships including the Mein Schiff, operated by TUI Cruises.
Since launching, the brand has built a strong social media presence. It has 1.6 million fans on Facebook and over 750,000 followers on Instagram.
Blue Storks said: “CLUSE is recognised as a Facebook success story and a textbook example of how to use social media as a marketing tool. CLUSE finds the perfect balance between brand awareness and performance-driven conversion campaigns to reach the highest possible return on investment while maintaining the established brand image.”
