SINGAPORE. Pernod Ricard Global Travel Retail has unveiled the latest Royal Salute pop-up boutique at Singapore Changi Airport Terminal 3. It showcases the new ultra-premium Forces of Nature by Kate MccGwire collection.
This is the inaugural edition in Royal Salute’s new Art of Wonder collection, which “invites visionary talents to create inspiring artworks that transcend tradition”. This collection is a partnership with British sculptor Kate MccGwire, with the decanter and sculpture set priced at S$135,000.
The collection was recently presented at the World of Wine and Spirits (WOWS) in Singapore. Travellers passing through Changi between 17 November 2022 and 14 January 2023 will be the first in the world to see it in global travel retail. Other sets in the collection will be available exclusively for shoppers passing through key airports including Sydney, London Heathrow and Dubai International, as well as in Hainan, China.
The 21 individually handblown decanters in the exclusive collection house an ultra-rare 53-Year-Old-Blend and are engraved with intricate feathers and gilded in 24-carat gold leaf, with curves inspired by Kate MccGwire’s sculptures. Kate MccGwire specialises in the medium of feathers, and has created a sculpture titled ‘Paragon’ to accompany each decanter, featuring sustainably sourced pheasant feathers.
The 55sqm space is the first art and whisky pop-up at Changi Airport and has been designed to amplify striking elements from the Royal Salute Forces of Nature by Kate MccGwire bottle and design.
Featuring an abundance of gold feathers and florals, the boutique aims to emulate the gold leaf design on Kate MccGwire’s decanter design. The pop-up boutique has been developed with sustainable design principles, including recyclable and reusable materials, and designed with Pernod Ricard Global Travel Retail’s bespoke life cycle analysis tool, to minimise the carbon footprint of the installation while still providing an impactful experience for travellers.
The activation offers a sensorial immersion into Art of Wonder and Forces of Nature, with digital screens featuring exclusive video content throughout the space. Also on display is an art book, which includes information about the collaboration and behind-the-scenes content.
Additionally, travellers can taste Royal Salute’s 21-Year-Old Pleated Blend and take part in a new olfactory experience. Shoppers can take home a Royal Salute gift bag, and exclusive gift with purchase promotions.
Alongside Royal Salute’s permanent core collection, the entire Platinum Jubilee Edition collection, which is made up of seven different decanter designs, is on display and available for purchase at the pop up. To honour the late Queen Elizabeth II and her seven decades on the throne, Royal Salute was inspired by seven iconic brooches from the Her Majesty’s personal collection for the design of the decanters and box designs in the tribute release, with each including a colour palette reflective of her wardrobe.
Speaking about the pop-up boutique, Pernod Ricard Global Travel Retail Vice President of Marketing Liya Zhang said: “We’re excited to bring to life the new ultra-premium Royal Salute Forces of Nature collection through an immersive experience for shoppers travelling through Changi Airport.”
“We have seen premiumisation and luxury items as a key growth driver in travel retail over the past year. We’re confident that customers who are seeking ultra-premium collectors’ items will love this new collection, and that travellers will be excited by the unique shopping experience.”
Lotte Travel Retail Singapore Managing Director Edward Im commented: “Lotte is proud to continue developing its strong relationship with Pernod Ricard and bring this sensorial experience to life for our customers at Changi Airport. We believe that our customers will be excited by the latest Royal Salute pop-up.”
Changi Airport Group Managing Director, Airside Concessions Ms. Teo Chew Hoon added: “The Royal Salute Forces of Nature pop-up is a magnificent celebration of excellence, art and sustainability– concepts that we deeply value at Changi Airport. We’re honoured to be working alongside Pernod Ricard and Lotte to bring this exciting pop-up to life. We consistently strive to offer memorable and unique experiences for our passengers, and this pop-up will offer a truly immersive experience for visitors to Changi Airport.”
