Clinique has added BIY Blend It Yourself Pigment Drops to its cosmetics offer. The product will be on-counter in global travel retail from March.
According to Clinique, customers can transform any moisturiser into a BB, CC or fuller coverage foundation by adjusting the number of drops mixed in.
BIY Blend It Yourself Pigment Drops feature highly concentrated pure pigments which are suspended in a ‘super’ lightweight, dual phase formula. Once the two phases are combined by shaking thoroughly, the formula turns into a thin formulation that can be measured in drops and mixed with a moisturiser to create customisable coverage.
One drop of pure pigment is said to create sheer coverage and two or three drops create a fuller, more flawless look.