L’Oréal Travel Retail has introduced a new retail design for Biotherm at Oslo and Copenhagen airports. The new-look is being rolled out this month to the rest of travel retail Europe before launching later in the Americas and Asia.
According to L’Oréal Travel Retail, Biotherm’s new retail expression is a “perfect illustration” of the brand’s new concept, which was unveiled last year through its online platform #livemore.
The new design, based around the idea of well-being, includes a large Biotherm logo at the entrance of the retail space and aquatic blue visuals. “The clear and effective signage invites customers to freely explore the brand universe and enables them to quickly spot best-sellers for men and women, the latest launches, and Life Plankton, Biotherm’s signature ingredient,” the brand stated.
A wooden tester table in the centre of the space allows consumers to look, touch and test products. Beauty advisors offer a quick skin type diagnostic, recommend suitable products and encourage customers to visit the #livemore platform for a personalised coaching programme and fitness advice.
Biotherm will host an event at Copenhagen Airport on 28 April to unveil the new design and a local nutritionist will be in attendance.
