SWITZERLAND. Zürich Airport has launched its third ‘Best of Switzerland’ campaign, this time themed ‘Taste of Switzerland’.
The promotion follows the successful earlier campaigns – ‘Soul of Chocolate’ in 2006 and ‘Exciting Times’ in 2007.
‘Taste of Switzerland’ started on September 18th and will last until 1 November.
Head Marketing Retail & Services Patrick Graf told The Moodie Report: “Inspired by the seductive splendour of Swiss autumn, the passenger area has been transformed into an extravagant emporium of Swiss delicacies, presenting a wide variety of premium gourmet treats from Switzerland.”
Retailing with flavour: Zürich Airport unveils ‘Taste of Switzerland’Those treats include Swiss chocolates, vodka and wines. Balik salmon from the Toggenburg valley will be offered as well as a variety of Swiss cheeses and meats.
Graf said: “The Best of Switzerland campaign is not only a good way to share Swiss spirit with our passengers, it is also a great opportunity to educate our passengers in an exciting manner.
“The promotion is once more built on a ‘Trinity’ idea through which partners like The Nuance Group, Caviar House, Lindt & Sprüngli, Confisserie Sprüngli, Etter, Xellent, Toblerone, Valser Wasser and Cave Amann participate in a very professional approach.”
NOTE: Zürich Airport Chief Commercial Officer Peter Eriksson delivered a highly stimulating address at last week’s Trinity Forum in Macau. A report will follow soon.
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