UK. Mondelez World Travel Retail (WTR) has partnered with Dufry company World Duty Free to launch a permanent Cadbury installation at Heathrow Airport Terminal 3.
The Cadbury installation underlines Cadbury’s British heritage and brings some of the UK’s most famous landmarks to life. These include the Big Ben, the London Eye and the London black cab. It replaces Cadbury’s previous teapot installation in the same location.
One of the key features is a central product display housed in a London black cab-inspired gondola. The gondola offers playful customisation on the windscreen and a personalised postcard element on the bonnet. Shoppers can take commemorative photos and add them to a Cadbury postcard, which can be sent to friends and families.
The animation also serves as the launchpad for Cadbury’s new brand image and refreshed 300g pouches.
According to the partners, the animation works as a signpost for the confectionery category in Heathrow, underlining how good partnerships can bring exciting and engaging animations to life.
Dufry Group Global Category Management Head of Confectionery, Food, Souvenirs & Toys Philippe Moryl said, “Dufry is thrilled to have given an incredible space at the heart of confectionery to a much-loved brand that is very much in the hearts and minds of our customers when they visit Heathrow Airport.
“We’ve been collaborating on this project for some time and it is a true testament of the great partnership between Dufry and Mondelez, which has allowed us to deliver stand-out concepts that bring unique engagement, excitement, and fantastic shopping experiences to our World Duty Free store in Heathrow Terminal 3.”
Mondelez WTR Marketing Director Dogus Kezer added, “In the quest of always looking to create more engagement and excitement for passengers, we went one step forward and expanded and highlighted the Britishness of the brand with the new elements created, evolving from the previous Cadbury Teapot that was in place and that had already delivered great results and brought Sense of Place to the category.”
Note: The Moodie Davitt Report’s portfolio of titles included Confectionery Curated, published in association with Mondelez. It offers a regular selection of stories focused on the key confectionery category in travel retail and beyond.
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