Best of beauty: Globuy Awards 2021 winners revealed

CHINA. As part of our information-sharing agreement with leading Chinese consumer platform Globuy, The Moodie Davitt Report is delighted to present the full results of the annual Globuy Awards for 2021, the Chinese travel retail sector’s most ambitious consumer recognition programme.

For the third year, Globuy’s consumer-driven beauty awards platform has ranked the most popular beauty brands — broken down by sub-sectors.

Globuy, well-established in its mission to become ‘the KOL of Chinese travel retail,’ has 800,000 followers and an average monthly audience of 1.5 million views for its WeChat social media platform promoting new launches, product availability, promotions, and special offers.

The Globuy Travel Retail Consumer Awards 2021 recognise the most popular beauty products based on a series of criteria. The results are based on the behaviour and preferences of Globuy’s one million users across all channels. These include user preferences for duty free products, brands, categories across multiple locations, including the travel retail hotspot of Hainan and many others.

Below we present the full results for the Globuy Awards 2021.

The Top 10  精华 Serums/Essences

1. Estée Lauder Advanced Night Repair Recovery Complex Duo (100ml)
2. Kiehl’s Dark Spot Correcting Serum
3. Clarins Double Serum
4. Lancôme Advanced Génifique Serum Duo
5. Clinique Even Better EB Clinical Radical Dark Spot Corrector + Interrupter
6. SK-II Genoptics Aura Essence Duo
7. Shiseido Ultimune Power Infusing Concentrate
8. Elizabeth Arden Advanced Replenish and Restore Ceramide Capsules Restoring Serum Trio
9. L’Oréal Paris Youth Power Trio
10. Estée Lauder Perfectionist Pro Firm + Lift Treatment Duo

The Top 10 面霜&乳液 Creams & Lotions

1. Kiehl’s Ultra Facial Cream
2. Clinique Dramatically Different Moisturizing Lotion+ Duo
3. Shiseido Vital Perfection White Revitalizing Emulsion Enriched
4. Decorté Prime Latte Essential Concentrate Cream
5. Estée Lauder Revitalizing Supreme+ Global Anti-Aging Power Soft Crème
6. SK-II Skinpower Cream Duo
7. Decorté Phytotune Refining Softener
8. La Mer The Moisturizing Cream
9. Estée Lauder Nutritious Super-Pomegranate Radiant Energy Moisture Cream Day and Night Duo
10. Clinique Dramatically Different Moisturizing Lotion+ Duo

Top 10 化妆水 Toners

1. Lancôme Tonique Confort Hydrating Facial Toner
2. La Mer The Treatment Lotion
3. Estée Lauder Micro Essence Skin Activating Treatment Lotion
4. Shiseido Vital Perfection White Revitalizing Softener Enriched
5. Origins Mega Mushroom Soothing Treatment Lotion Duo
6. SK-II Facial Treatment Essence Deluxe Duo
7. Ipsa The Time Reset Aqua
8. Decorté Vita De Rêve Herbal Vitalizing Lotion
9. Estée Lauder Micro Essence Skin Activating Treatment with Sakura Ferment Duo
10. Kiehl’s Calendula Herbal-Extract Alcohol-Free Toner

Top 10 眼霜&眼精华 Eye Creams & Essences

1. Estée Lauder Advanced Night Repair Eye Supercharged Complex Duo
2. Lancôme Advanced Génifique Yeux Wrinkle & Dark Circle Eye Cream Duo
3. L’Oréal Paris Revitalift Filler+ Hyaluronic Acid Replumping Eye Cream Duo
4. La Mer The Eye Concentrate
5. SK-II Skinpower Eye Cream Duo
6. Shiseido Bio-Performance LiftDynamic Eye Treatment
7. Estée Lauder Advanced Night Repair Eye Concentrate Matrix Duo
8. Shiseido Vital Perfection Intensive WrinkleSpot Treatment Duo
9. Lancôme Absolue Revitalizing Eye Cream
10. Filorga Optim-Eyes Eye Contour Cream

Top 10 洁面 Facial Cleansers

1. Estée Lauder Nutritious 2-in-1 Cleansing Foam
2. Clé de Peau Beauté Softening Cleansing Foam
3. Decorté Phytotune Foaming Wash
4. SK-II Facial Treatment Cleanser
5. Origins Checks and Balances Frothy Face Wash
6. Whoo Gongjinhyang Facial Foaming Cleanser Duo
7. Clarins Hydrating Gentle Foaming Cleanser
8. Decorté AQ Cleansing Cream
9. Estée Lauder Perfectly Clean Multi-Action Cleansing Gel
10. Clé de Peau Beauté Clarifying Cleansing Foam

Top 10 防晒 UV Protector/Sunscreen

1. Anessa Perfect UV Sunscreen Skincare Milk SPF50+/PA++++
2. Decorté Sun Shelter Multi Protection Sunscreen SPF50+/PA++++ Duo
3. Thann Oil-Free Facial Sunscreen with Shiso and White Tea Extract SPF 30/PA+++
4. Shiseido The Perfect Protector Synchroshield Sunscreen SPF50+ /PA++++
5. Elixir Day Care Revolution SPF50+/PA++++
6. Lancôme UV Expert Aqua Gel SPF50 Trio
7. Clé de Peau Beauté UV Protection Cream SPF50+/PA++++ Duo
8. Kiehl’s Ultra-Light Daily UV Defense Sunscreen SPF50+/PA++++
9. Clarins UV Plus Anti-Pollution Multi-Protection Day Screen SPF50/PA++++ Duo
10. Shiseido Anessa Perfect UV Sunscreen Skincare Gel SPF50/PA++++

Top 10 口红 Lipsticks

1. Giorgio Armani Lip Maestro Matte Liquid Lipstick ‘Sultan’ #405
2. Givenchy Le Rouge Deep Velvet Lipstick ‘Rouge Graine’ #N37
3. Givenchy Le Rouge Satin Matte Lipstick ‘L’Interdit’ #333
4. MAC Cosmetics Retro Matte Liquid Lip colour ‘Over the Taupe’ #997
5. Giorgio Armani Lip Maestro Matte Liquid Lipstick ‘Cedar’ #206
6. Giorgio Armani Lip Maestro Liquid Lipstick ‘Fiamma’ #205
7. MAC Cosmetics Powder Kiss Lipstick ‘Devoted to Chili’ #316
8. Gucci Rouge à Lèvres Matte Lipstick ‘They Met in Argentina’ #208
9. Tom Ford Lip Colour Matte Lipstick ‘Flame’ #16
10. YSL Beauté Shine Oil-in-Stick Lipstick Balm ‘Rouge Cape’ #83

Top 10 香水 Fragrances

1. Jo Malone London ‘Wild Bluebell’ Cologne
2. Jo Malone London ‘English Pear & Freesia’ Cologne
3. Bvlgari Pour Homme Eau de Toilette
4. Jo Malone London ‘Wood Sage & Sea Salt’ Cologne
5. Gucci Guilty Pour Homme Eau de Toilette
6. Givenchy Eaudemoiselle Givenchy ‘Eau Florale’ Eau de Toilette
7. Bvlgari Pour Homme Extreme Eau de Toilette
8. Hermès ‘ Un Jardin Sur le Nil’ Eau de Toilette
9. Chloé Ateliers Des Fleurs ‘Cedrus’ Eau de Parfum
10. Atelier Cologne ‘Orange Sanguine’ Cologne Absolue

Top 10 粉底 Foundations

1. Estée Lauder Futurist Aqua Brilliance Foundation SPF20/PA++++
2. Estée Lauder Double Wear Stay-in-Place Foundation SPF20 Duo
3. Giorgio Armani Designer Lift Smoothing Firming Foundation Sunscreen SPF20
4. Yves Saint Laurent Le Cushion Encre de Peau Cushion Foundation
5. Giorgio Armani Power Fabric Longwear High Cover Foundation SPF25
6. MAC Cosmetics Studio Fix Fluid Foundation SPF15
7. Giorgio Armani My Armani To Go Essence-in-Foundation Tone-Up Cushion
8. Estée Lauder Re-Nutriv Ultra Radiance Liquid Foundation
9. Bobbi Brown Intensive Skin Serum Foundation SPF40
10. La Mer The Luminous Lifting Cushion Foundation SPF20

Throughout the year, Globuy also collected data and ranked the top nine most-popular beauty brands within the perfumes & cosmetics category on its platform.

The most highly ranked brands in Globuy’s platform (shown here in random order) include Estée Lauder, Shiseido, SK-II, Clé de Peau Beauté, Lancôme, Guerlain, La Mer, Clarins and Helena Rubinstein. The top ten products from each brand are listed below.

Estée Lauder

1. Estée Lauder Advanced Night Repair Eye Supercharged Complex Duo
2. Estée Lauder Advanced Night Repair Eye Concentrate Matrix Duo
3. Estée Lauder Futurist Aqua Brilliance Foundation SPF20/PA++++
4. Estée Lauder Double Wear Stay-in-Place Foundation SPF20 Duo
5. Estée Lauder Nutritious 2-in-1 Cleansing Foam
6. Estée Lauder Micro Essence Skin Activating Treatment Lotion
7. Estée Lauder Revitalizing Supreme+ Global Anti-Aging Power Soft Crème
8. Estée Lauder Micro Essence Skin Activating Treatment Lotion with Sakura Ferment Duo
9. Estée Lauder Advanced Night Repair Skin Refreshers Set
10. Estée Lauder Pure Colour Envy Matte Sculpting Lipstick #333

Shiseido

1. Anessa Perfect UV Sunscreen Skincare Milk SPF50+/PA++++
2. Shiseido Vital Perfection White Revitalizing Emulsion Enriched
3. Shiseido Vital Perfection White Revitalizing Softener Enriched
4. Shiseido Vital Perfection White Revitalizing Softener
5. Shiseido Ultimune Power Infusing Concentrate
6. Shiseido The Perfect Protector Synchroshield Sunscreen SPF50+ /PA++++
7. Shiseido Bio-Performance LiftDynamic Eye Treatment
8. Shiseido Benefiance Wrinkle Smoothing Eye Cream
9. Shiseido Eudermine Revitalising Essence
10. Shiseido Bio-Performance Advanced Super Revitalizing Cream

SK-II

1. SK-II Facial Treatment Essence Duo
2. SK-II Genoptics Aura Essence Duo
3. SK-II Skinpower Cream Duo
4. SK-II Skinpower Airy Milky Lotion Duo
5. SK-II Facial Treatment Cleanser
6. SK-II Skinpower Eye Cream Duo
7. SK-II Aura Care Essentials Collection
8. SK-II Pitera Essence Facial Treatment Mask Duo
9. SK-II Facial Treatment Essence & Skinpower Cream Set
10. SK-II Skinpower Cream & Eye Cream Set

Clé de Peau Beauté

1. Clé de Peau Beauté Correcting Cream Veil SPF25/PA++
2. Clé de Peau Beauté Softening Cleansing Foam
3. Clé de Peau Beauté Puff
4. Clé de Peau Beauté Brightening Enhancer Base
5. Clé de Peau Beauté Softening Cleansing Foam (new)
6. Clé de Peau Beauté Ultimate Daily Emulsion Care Set
7. Clé de Peau Beauté UV Protection Cream Broad Spectrum Sunscreen SPF50+ Duo
8. Clé de Peau Beauté Hydro-Softening Lotion
9. Clé de Peau Beauté Long-Lasting Hydrating Veil SPF25/PA++
10. Clé de Peau Beauté Hydro-Clarifying Lotion

Lancôme

1. Lancôme Tonique Confort Hydrating Facial Toner
2. Lancôme Advanced Génifique Serum Duo
3. Lancôme Advanced Génifique Yeux Wrinke & Dark Circle Eye Cream Duo
4. Lancôme UV Expert Aqua Gel SPF50
5. Lancôme Multi-Lift Gel-in-Lotion
6. Lancôme Absolue Revitalizing Eye Cream
7. Lancôme Clarifique Refining Enzymatic Dual Essence
8. Lancôme Advanced Génifique Yeux Eye Illuminator Concentrate Duo
9. Lancôme Pore Refining Cleansing Foam
10. Lancôme Teint Idole Ultra Liquid Foundation

Guerlain

1. Guerlain Abeille Royale Anti-Aging Fortifying Lotion Toner
2. Guerlain Midnight Secret Late Night Recovery Treatment
3. Guerlain Abeille Royale Youth Watery Oil Duo
4. Guerlain Parure Gold Radiance Foundation
5. Guerlain Abeille Royale Oil Duo Set
6. Guerlain Parure Gold Radiance Powder
7. Guerlain Rouge G Satin Refillable Lipstick #214
8. Guerlain Abeille Royale Set
9. Guerlain Abeille Royale Double R Serum Duo

La Mer

1. La Mer The Treatment Lotion
2. La Mer The Moisturizing Cream
3. La Mer The Lip Balm
4. La Mer The Eye Concentrate
5. La Mer The Tonic
6. La Mer The Lip Volumizer
7. La Mer The Cleansing Foam
8. La Mer The Concentrate
9. La Mer The Luminous Lifting Cushion Foundation
10. La Mer The Hand Treatment

Clarins

1. Clarins Double Serum
2. Clarins Multi-Active Treatment Essence
3. Clarins Extra-Firming Treatment Essence
4. Clarins Hydrating Gentle Foaming Cleanser
5. Clarins Extra-Firming Expert
6. Clarins Tonic Body Treatment Oil
7. Clarins Extra Firming Neck and Décolleté Cream
8. Clarins Multi-Active Day Cream
9. Clarins Purifying Gentle Foaming Cleanser
10. Clarins Soothing Gentle Foaming Cleanser

Helena Rubinstein

1. Helena Rubinstein Powercell 24-hour Eye Care Duo
2. Helena Rubinstein Powercell Skinmunity The Serum Duo
3. Helena Rubinstein Re-Plasty Age Recovery Day/Night Cream Set
4. Helena Rubinstein Lash Queen Feline Black Mascara
5. Helena Rubinstein Lash Queen Fatal Black Mascara
6. Helena Rubinstein Powercell Skinmunity Essence
7. Helena Rubinstein Powercell Skinmunity The Cream
8. Helena Rubinstein Powercell Routine Set
9. Helena Rubinstein Powercell Skinmunity Night Repair Cream
10. Helena Rubinstein Re-Plasty Age Recovery Night Cream

Coming soon The Moodie Davitt Report is delighted to announce the launch of 穆迪达维特中国旅游零售报告 – The Moodie Davitt China Travel Retail Report, a digital magazine dedicated to our industry’s hottest market. The new digital title, to be launched in April, will be published in Mandarin and English five times a year across multiple platforms. This exciting new digital magazine from the world’s leading travel retail publisher will focus on all aspects of China’s travel-related ecosystem, including: Airport retail (domestic and international) Airport food & beverage Airport advertising Ecommerce Land border, downtown and cruiseline retail Mixed-use leisure and tourism developments Offshore duty free retail and the Hainan Free Trade Port Social media + All the latest brand and retailer activations To subscribe, please email Kristyn Branisel at Kristyn@MoodieDavittReport.com For advertising and sponsorship enquiries please contact Irene@MoodieDavittReport.com or Sarah@MoodieDavittReport.com. For all editorial enquiries please contact Martin Moodie at Martin@MoodieDavittReport.com

Footnote (1): Every fortnight The Moodie Davitt Report publishes Hainan Curated, in association with Foreo, a selection of all recent stories from the offshore duty free sector in Hainan province.

Click here to view all back issues. Please email Kristyn@MoodieDavittReport.com to subscribe.

Footnote (2): The Moodie Davitt Report has launched an e-newsletter, Beauty Curated, in association with Shiseido. It offers a curated selection of stories focused on the key beauty category in travel retail and beyond.

To subscribe free of charge please email Kristyn@MoodieDavittReport.com  headed ‘Curated Beauty’. All stories are permanently archived on this website. If you would like to be added to its mailing list (or to those for any other Moodie Davitt titles), please click here.