INDIA. Mumbai Duty Free, the joint venture between DFS Group and Flemingo International, has been named Best Duty Free Shopping Experience by readers of Travel+Leisure magazine in India.
The prize was presented last month at the fifth India’s Best Awards in New Delhi.
Travel+Leisure conducted digital polling of readers through its website from August to November. Mumbai Duty Free emerged as the winner, with readers citing its marketing campaigns including First Class Beauty, Whiskey Festival and a promotional tie-up with Dilwale movie at Mumbai International Airport T2 among the deciding factors.
DFS India Managing Director Manishi Sanwal said: “At Mumbai Duty Free, we ensure that we provide our customers with an amazing shopping experience. With marketing campaigns like the Whiskey Festival and First Class Beauty, we intend to value add to customers’ experience. We would like to thank all the readers of Travel+Leisure magazine for voting for us. Our promise to travellers is to deliver a unique shopping experience that fulfils all their needs.”
In December 2015, DFS animated the sales floor to coincide with the launch of the popular Dilwale movie, with kiosks and cut-outs of the stars among the features. Actor Shah Rukh Khan came to launch the campaign at Mumbai Duty Free. This was the first time in the history of Bollywood marketing that a movie was promoted at any duty free store, said the retailer. The association publicised the movie to around one million passengers in the campaign period.
This September, Mumbai Duty Free hosted a Whiskey Festival for the first time. Customers were introduced to over 100 whiskies from around the world. Mumbai Duty Free carries 130 single malt whiskies, over 95 Scotch brands and over 25 whiskies from other regions.
Mumbai Duty Free hosted its First Class Beauty event last month, with brands such as Bulgari, Clarins, Davidoff, Dior, Estée Lauder, Lancôme, MAC and Paco Rabanne taking part. The month-long event showcased product launches, channel exclusives, events and tutorials from skincare and makeup experts in the retailer’s largest ever beauty promotional programme. The highlight of First Class Beauty was the launch of Good Girl, the new fragrance from the house of Carolina Herrera.