Berend-Jan van Egmond has joined Swedish confectionery and nut company Cloetta International as Senior Market Manager.
Van Egmond joins Cloetta from Kraft Heinz where, as Business Development and Sales Manager Global Travel Retail, he played a key role in the launch of the company’s Planters nut brand in travel retail.
Van Egmond’s experience in the confectionery channel includes six years with Mars, where he was International Accounts Manager.
Cloetta International’s brands, which include Läkerol, Candyking and The Jelly Bean Factory, are available in domestic markets in Sweden, Finland, Denmark, Norway, the Netherlands, Germany and the UK.
Van Egmond will spearhead the development of travel retail business outside of the Nordic region, which is already handled by Cloetta Travel Retail Nordics. He will also focus on extending domestic markets in Southeast Europe and Africa.
