Benefit launches travel retail-exclusive Gimme Brow+ & Go! Travel Set

Benefit Cosmetics has released a travel retail-exclusive Gimme Brow+ & Go! Travel Set.

The set comprises two full-size tubes of Benefit’s best-selling brow product Gimme Brow+ in shade three (medium).

Benefit’s Gimme Brow+ gel, which promises “instant brow fullness”, is one of the US beauty brand’s best-selling products.

The Gimme Brow+ volumizing gel contains microfibres that adhere to skin and hairs creating “naturally full-looking brows”, said Benefit. The application brush is designed to provide easy and mess-free application.

Benefit said that tests have shown the gel to offer longwearing and waterproof thickening of the brows.

The Gimme Brow+ & Go! Travel Set is currently available in selected Benefit travel retail locations and will roll out to all locations by January.

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