Benefit Cosmetics was the second best-selling make-up brand in November and December at Dubai Duty Free, the LVMH-owned brand claimed as it celebrated a highly successful festive season campaign.


Season’s Treatings: Benefit took over retail space at Concourse A and Concourse D

A year-end ‘Season’s Treatings’ promotion, which took place in Concourse A and Concourse D at Dubai International, helped to boost sales.

The promotion included colourful displays of Benefit characters, backwalls, as well as digital screens. A mini Brow Bar was also featured.

Last summer, Benefit stated its desire to reach the top three make-up brands at Dubai Duty Free.