Russian vodka brand Beluga has released a limited-edition Chinese New Year pack, exclusive to duty free.
The design, which extends Beluga’s Travelling collection, targets gifting and is available in selected airport shops.
Beluga said the Chinese New Year edition underlines the brand’s commitment to heritage and its pursuit of perfection. Packaging design features various Chinese New Year symbols including the pig, this year’s sign.
The Kohinoor Reserve Indian Dark Rum is sealed in a glass bottle resembling the oval-cut diamond it is named after, while its branding is accented with muted gold.
A permanent 1,467sq m liquor & tobacco store is being constructed and is scheduled for completion in Q4.
The pop-up marks Wolfie’s Whisky’s first activation in global travel retail following its channel debut with the travel retailer last month. It is running throughout April at the Heinemann store.
