A recent Après-Ski promotion at Vnukovo International Airport in Moscow saw sales of Beluga vodka increase by +145% in the campaign period.
The activation, in partnership with RegStaer/Dufry, ran during January and February and highlighted Beluga Noble and Celebration vodkas.
The promotion featured a themed après-ski scene, including wood floor, logs and deck chairs. Customers had the chance to try both vodka expressions and were given a special Beluga bottle stopper with each purchase.
Zinn brings more than 20 years of experience to the company including her previous role as Director of Travel Retail and Key Accounts for wines & spirits distributor WEBB Banks.
Wines from González Byass, Cono Sur, Famille Perrin, Masi, Symington and Albert Bichot take centre stage in two distinct and stylish bars at the retailer’s stores in terminals B and C.
The new stores include Whiskey Trailhead, Natalie’s Candy Jar, Musicians Hall of Fame & Museum and Country Music Hall of Fame & Museum.
