Beam Suntory has launched a limited-edition travel retail-exclusive Courvoisier gift pack into global travel retail.
The gold metal die-cut gift pack, styled on the Eiffel Tower, contains a 1-litre Courvoisier Artisan Edition VSOP Triple Oak bottle. The design enables the case to be used as two candle holders after opening.
The gift pack follows the release of Courvoisier’s travel retail-exclusive range at the beginning of 2016, the Artisan Edition collection.
Beam Suntory Global Marketing Manager Global Travel Retail Michael Cockram said: “Influenced by the strength and beauty of the Eiffel Tower we wanted to create a sophisticated gift that would both disrupt at shelf and have a secondary purpose to prolong the brand experience at home.”
