INTERNATIONAL. Be Relax has revealed a new brand identity aimed at highlighting both its French origin and its international presence. The company specialises in airport spas and its wellness products are available in over 40 countries.
The new logo, signature and spa design take influence from art deco codes. Be Relax says its refreshed spa concept has been developed by Parisian agency Dragon Rouge and was inspired by the idea of ‘floating on a cloud’.
“Our purpose is to provide every traveller worldwide with a pampering and relaxing experience, making them enjoy a pure sensation of floating on a cloud before their flight,” the brand said.