Be Relax has announced new partnerships with local product manufacturers to list their complementary products in three of its US airport spas.
The Paris-headquartered company, which operates a total of 45 spas across 17 airports worldwide, is now stocking products from small businesses Cordial Organics (at San Diego International Airport), Detroitwick (Detroit Metropolitan Airport) and Soapwalla (John F. Kennedy International Airport).
San Diego-based Cordial Organics is supplying skincare products to Be Relax that are made with the key ingredient CBD, which is extracted from medicinal grade hemp. As a result, the company claims its products are “a powerful catalyst for healing and wellness”.
Meanwhile, the Detroit small business Detroitwick is supplying handmade candle products. It claims the aromas generated from its products “involve all five sense when you walk through the door”.
Finally, Brooklyn-based Soapwalla is supplying soap products for people with sensitive skin issues. Founder Rachel Winard says she “creates goods that not only support skin health, but also our customers’ – and the planet’s – wellbeing”.
Be Relax Marketing Project Manager Lorène Pidoux told The Moodie Davitt Report: “We have started collaborating with small local businesses that share our same passion for wellness and creativity.
“Be Relax remains international while we still stay connected to each city, providing a local twist in every spa.
“It’s a new way to enhance the passenger experience and share with them authentic products from businesses in the airports’ host cities.”
Be Relax also revealed to The Moodie Davitt Report that it will open three more US airport spas before the end of 2019 at Philadelphia International, Louis Armstrong New Orleans International and San Francisco International.