Be Relax aims to break conventional travel accessory codes

French wellness company Be Relax has stated its aim to “break conventional travel accessory codes”. The brand will make its debut at the TFWA Asia Pacific Conference and Exhibition in Singapore next month (Level 1 Booth N14).

As reported, the company aims to extend its international footprint in travel retail beyond its own network of airport spa massage lounges.

Be Relax will highlight its Wellness Travel & Easy Massage Collections in Singapore and present the My 2-in-1 Sleep Cocoon & Wellness Pillow – Sleep Therapy, which is claimed to provide a “brand new wellness experience”.

Inspired by the massage chair in Be Relax spas, My 2-in-1 Sleep Cocoon is said to “revolutionise the way to sleep inflight” by supporting the neck and spine and relieving upper body tension. Be Relax said its pillow, which can be inflated in eight seconds and deflated in ten seconds, can also be used as a lumbar cushion to convert a narrow seat into an air couch onboard.

Pillow)Case_002
My 2-in-1 Sleep Cocoon: A “brand new wellness experience”

The brand will also show its Wellness Pillow – Sleep Therapy, said to be the first neck pillow made from duo-density memory foam. The pillow aims to provide firm neck support and offers a soft touch. Be Relax said its removable shiatsu massage pearl helps against insomnia, calms anxiety and relieves headaches by stimulating the Feng Fu acupuncture point. The pillow’s concave shape allows travellers to wear a headset while sleeping.

The pillow is available in two natural colours with leather details. Further designs and colours are in the pipeline. Be Relax also intends to extend its core product category with special editions of its Wellness Pillow Original.

Pillow)Case_003
The Wellness Pillow – Sleep Therapy is claimed to combat insomnia and anxiety and relieve headaches

Be Relax digital campaigns, including @berelax_spa on Instagram and the brand’s YouTube channel, will be extended later this year.

During TFWA Asia Pacific, Be Relax will offer visitors a free massage session.

Pillow)Case_001

Spa_Photo_600
Be Relax has used its spa experience to develop its range of travel accessories
Food & Beverage The Magazine eZine