UAE. French wellness company Be Relax has added virtual reality (vr) technology to selected massage services for passengers at Dubai International Airport.

The option to don a VR viewer and enjoy a pre-flight taste of holiday destinations – including swimming with dolphins, walking elephants and a hot air balloon ride – is free for customers purchasing a ‘Be Feet’ massage at Be Relax spas located in all Dubai International post-security concourses. The offer started in June.

Be Relax combines massage with virtual reality travels at Dubai International

“Combining VR and massage allow passengers to completely escape and disconnect from the airport environment for a short while and have therefore a real refreshing’ break,” Be Relax stated.

“It helps improve feelings of wellness and make them enjoy a truly unforgettable experience.”

Customers enjoying a Be Feet massage can ‘travel’ to their destination without leaving the airport

Be Relax Partner and Head of Marketing & Sales Alexandre Antuszewicz commented: “Developing new ways to relax has always been at the heart of Be Relax’s mission. Airports can be stressful and boring sometimes. As a result, alongside Dubai International, we have been exploring solutions to make passengers have an unforgettable airport experience.

“We are convinced that VR combined with massage is an amazing wellness experience. This is a moment that Be Relax customers and Dubai International Airport passengers will remember.”


All virtual reality images and video presented on The Moodie Davitt Report (in association with Mondelez World Travel Retail) are viewable on VR-enabled devices including: Google Cardboard, Google Daydream, Samsung Gear VR, HTC Hive, LG 360VR and Huawei VR and PlayStation VR – as long as the device has the capability to browse The Moodie Davitt Report website.

Google Cardboard VR works with most modern Android phones. Phones need to be running Android 4.1 (Jelly Bean) or above. Ideally they should support NFC too. Cardboard will also work with iPhone 6 and above.

*The Moodie Davitt Report and Mondelez WTR mailed out Google Cardboard Viewers to business partners in May, and made more available with our Print Edition at the TFWA Asia Pacific show. Readers can use these devices or any of those listed above to view the VR video.


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