Specialist eyewear manufacturer B+D has refreshed its Digital reader range and extended the Solskin sunglasses collection.
B+D targets eye protection through Digital which is now available in six colour combinations. The screen light- blocking glasses filter blue light from digital devices and offer UV 400 protection. B+D said the range was developed with millennials in mind but the glasses are suitable for all ages.
The company has also extended its Solskin sunglasses collection. The range was developed with an ‘easy to exhibit, easy to sell’ approach and high traffic locations in mind. New styles will be highlighted at the upcoming Summit of the Americas (Booth 918).
B+D CEO Roberto Crom hailed a strong year in the Americas in 2018. In partnership with Dufry, B+D secured new listings in airport stores in Seattle, Detroit, Newark, Las Vegas, Minneapolis, Salt Lake City in the USA and in Toronto, Vancouver and Calgary in Canada.
Its collaboration with Duty Free Americas (DFA) was extended to stores in Atlanta and Miami. Crom said further locations are in the pipeline.
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B+D is supported in the USA, Canada and the Caribbean by International Brand Builders Inc (IBBI)
The brand also noted strong sales in Central America and the northern part of South America. A partnership with Motta International has increased sales in Attenza stores at Bogota, Quito, San Salvador and Tocumen airports, Crom added.
