Specialist eyewear manufacturer B+D is partnering with International Brand Builders to expand its distribution throughout North America travel retail and duty free.
The duo will present B+D’s new lightweight Bridge model and Blue Ban readers at next month’s Summit of the Americas. Both products received positive feedback from customers at TFWA World Exhibition and the FDFA show, said B+D.
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The latest additions to B+D’s Copenhagen sunglasses collection, including the Solskin range, will also be featured in Orlando.
B+D CEO Roberto Crom said: “The new Solskin range was designed bearing in mind our “easy to exhibit, easy to sell” motto. In addition to a great assortment of three essential sunglasses styles at very affordable prices, we will be offering retailers a creative packaging solution that makes purchasing easier for the final consumer. The range and the merchandising solutions we offer were specially conceived for high traffic locations.”
International Brand Builders President Katherine Sleipnes commented: “We are excited to share these innovative readers with our retailers and add European style and technology to their current reader assortment.
“The B+D brand is in line with our goal to bring new and affordable luxury products to our customers and add impulse items such as the Bridge to their current classic assortment. We will also feature B+D’s compact self-select fixtures at the show, helping retailers visualise how B+D can add excitement and colour to the category.”
