Consumer travel products specialist Cabeau has announced a new partnership with BBM Bommidala Group to introduce its products to the Indian subcontinent.
The collaboration will see Cabeau’s products available at every major airport in the region by the end of the year.
The brand will be showcased in airports on digital displays along with product pole displays. Duty free stores at leading airports in the region will carry Cabeau’s Evolution and Evolution Cool pillows. Additional travel retail channels will offer the pillows and Cabeau’s expanded product line in 2018.
Cabeau Director of International Sales Denz Vanderlist said: “We are excited for our new relationship with the BBM Bommidala Group. Having tracked trends in this very large and unique market, Cabeau believes it has found a solid partner for the ISC region. We look forward to growing our brand’s global presence and enhancing the travel experience in India, beginning with the busy holiday season.”
BBM Bommidala Group Director & CEO Sector Head Raja Bommidala added: “BBM group is delighted to partner with Cabeau, which has established itself as a leading provider of travel comfort products around the world. With our travel retail business, we promise a one-stop solution for duty free and duty paid distributorship for the Indian subcontinent region, and are eager to bring Cabeau’s exceptional portfolio to airports throughout the ISC region.”