Baume & Mercier signs as Official Timekeeper for the first China International Consumer Products Expo

CHINA. In big breaking news that underlines Hainan’s increasing allure to international luxury and premium brands, Baume & Mercier has become the Official Timekeeper of the inaugural China International Consumer Products Expo (Hainan Expo) set to take place in Haikou from 7 to 10 May.

The prestige Swiss watchmaker joined Expo organiser Hainan Provincial Bureau of International Economic Development (Hainan IEDB) today at a combined physical and online signing ceremony to celebrate the occasion.

Senior figures from Hainan IEDB including Director General Han Shengjian, Deputy Director General Gong Qijun appeared with Baume & Mercier China General Manager Feng (Vincent) Yanlin at the signing ceremony, and were joined online by Baume & Mercier Global CEO David Chaumet.

4月7日至20日,七个消博会名士表计时器将陆续亮相于海口日月广场、海口美兰国际机场、海口湾外滩、海南国际会展中心、​三亚凤凰国际机场、三亚海棠湾亚特兰蒂斯酒店以及三亚海棠湾国际免税城。这七个计时器以暌违多年重磅回归的名士利维拉系列腕表为原型,以山海元素为灵感,与依山傍水的度假胜地海南岛相呼应。

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From 7 to 20 April, seven Hainan Expo Baume & Mercier timepieces will be displayed at Haikou Mova Plaza, Haikou Meilan International Airport, Haikou Bay Bund, Hainan International Convention and Exhibition Center, Sanya Phoenix International Airport, Sanya Atlantis Hotel and Haitang Bay CDF Mall in succession.

These seven timepieces, based on Baume & Mercier’s Riviera series watches, which have made a return after many years and are inspired by mountains and seas, will echo Hainan – a resort island famous for mountain and sea scenery – Hainan IEDB said.

名士表全球首席执行官David Chaumet表示,名士非常荣幸担任首届消博会官方计时伙伴,期待与消博会建立更加紧密、长久的新型战略合作关系。名士表始终与世界相连,不断向前迈进,呈现丰富的制表技艺。为消费者提供精致生活、体验创新与美学的融合是我们与消博会共同努力的方向。”

Chaumet said: “Baume & Mercier is honoured to be the official timekeeper of the first Hainan Expo, and looks forward to establishing a closer and longer-term new strategic cooperative relationship with the Hainan Expo.

“Baume & Mercier is always connected with the world, moving forward constantly, and presenting our sophisticated watchmaking skills. Making consumers enjoy exquisite life and experience the integration of innovation and aesthetics is the direction for the joint efforts of Baume & Mercier and the Hainan Expo.”

海南国际经济发展局局长韩圣健表示,消博会是全国首个以消费精品为主题的国家级展会,是集聚全球头部消费品牌、高端零售集团的理想平台。名士表深受全球消费者喜爱,欢迎名士表品牌将更多的魅力展现给中国消费者。海南国际经济发展局将协助对接各方资源,提供优质、贴心的服务。

Han Shengjian, Director General of Hainan Provincial Bureau of International Economic Development, said: “The Hainan Expo is the first national-level exposition embracing the theme of high-quality consumer products in China, and it is also an ideal platform for gathering global top consumer brands and high-end retail groups.

“Baume & Mercier has long been very popular among global consumers. We welcome Baume & Mercier to show its charm to Chinese consumers. Hainan Provincial Bureau of International Economic Development will assist in the interaction of the various parties at the Expo and provide high-quality and considerate services.”

The big reveal: Hainan IEDB Global Media Officer & Supervisor Ruslan Tulenov (left) and Baume & Mercier China General Manager Feng Yanlin unveil the official Baume & Mercier timekeeping model

Note: The Moodie Davitt Report works closely with Hainan IEDB to promote the Expo and the Hainan Free Trade Port development. We will be bringing readers exclusive live coverage from the China International Consumer Products Expo, supported by our new cooperation agreement with Hainan Hinews Media Co, the province’s leading digital media company.

To find out more about the China International Consumer Products Expo, please contact Ruslan Tulenov, Global Media Officer & Supervisor, Hainan Provincial Bureau of International Economic Development. Limited exhibition space is still available.

Email: lusilan@investhainan.cn
WeChat: Ruslan24
Global Investment Service Hotline: +86 4008413413

Website: www.investhainan.cn

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