UK. BAT Global Travel Retail Limited and TUI Airways have partnered to extend the sales of VELO across the airline’s UK flight network.
Since late April, TUI passengers can purchase Velo cans inflight for onboard consumption allowing for a convenient, on-the-go experience for adult nicotine consumers.
Velo is BAT’s innovative white oral nicotine pouch, which has been the top-selling nicotine pouch by volume share in Sweden and Denmark over the last 12 months, the company said.
Velo products do not contain tobacco and therefore feature -99% less toxicants. This is based on a comparison of smoke from a scientific standard reference cigarette and components released during use of a Velo pouch, measured in terms of the nine components that have been identified as harmful.
Velo products are made of food-grade nicotine and water blended with eucalyptus, pine fibres, flavourings and sweeteners. They are available in a variety of flavours and nicotine strengths and are designed for adult smokers who want to enjoy nicotine without the tobacco taste.
Velo is considered an ideal product for travellers as it can be used on-the-go, even during flights. Users simply need to place the pouch on their upper lip and the nicotine is absorbed through their gums. Velo offers a satisfying, considerate way to consume nicotine without the smoke, smell or vapour of other tobacco and nicotine products.
In the UK, TUI Airways serves more than 19 departure airports and over 90 holiday destinations, carrying in excess of 12 million passengers annually. By partnering with TUI Airways to extend Velo’s inflight network, BAT Global Travel Retail is further driving its purpose of building ‘A Better Tomorrow’ for adult smokers by offering innovative and hassle-free ways to consume nicotine.
As reported, the company is committed to reducing the health impact of its business through its multi-category portfolio of non-combustible products with reduced risk potential to smokers that are tailormade to meet the changing preferences of adult smokers.✈
