SWITZERLAND. Baselworld, the world’s leading show for watches and jewellery, will halve its exhibitor numbers and shorten the show’s duration by two days in 2018.
The exhibitor numbers in 2018 are expected to be around 600-700, compared to around 1,300 this year. The prices for stand rental will also be lowered by -10%, the organisers revealed.
Baselworld said the decision to reduce the number of exhibitors and length of the show is a result of market consolidation in terms of marketing and production and the challenges of digital technology.
In a statement, Baselworld said: “Baselworld remains faithful to its strategy of quality and diversity. However, the watch and jewellery market is undergoing a period of profound change. Baselworld 2018 presents itself in a denser and more concentrated form in several respects.
“Baselworld has decided to maintain its outstanding quality for the next edition. The show does not rely on quantity, but will remain the leading event for premier global brands. And this in all segments.”
According to the Federation of the Swiss Watch Industry, Swiss watch exports fell by -9.8% in 2016 – their second consecutive annual drop.
“The environment confronting the Swiss watch industry remained difficult throughout the year 2016. Demand for personal luxury goods fell, especially for the most expensive products. Timepieces therefore had to contend with changes in the choices made by consumers who are increasingly interested in the notion of experience associated with the world of luxury and less in shopping as used to be the case,” said the Federation of the Swiss Watch Industry.
Baselworld is scheduled to take place from 22 to 27 March 2018.
