Ballantine’s is making its first foray into the single malt sector, with travel retail the launch platform.
Pernod Ricard Travel Retail has launched a new single malt trio under the Ballantine’s brand, traditionally known for its popular blended Scotch whisky.
Each whisky in the range celebrates the personality and flavours of a different Speyside distillery: Glenburgie, Miltonduff and Glentauchers.
The 15yo whiskies will be available exclusively in select travel retail locations for three months before rolling out to domestic markets globally.
The Glenburgie single malt acts as the heart of Ballantine’s whisky and is said to deliver fruitiness and honeyed sweetness with a velvety texture. The Miltonduff single malt is described as the foundation of Ballantine’s whisky character and brings warmth with a hint of cinnamon spice and liquorice flavours. Glentauchers offers the delicate lingering finish of Ballantine’s with hints of floral heather on the nose and berries and barley sugar on the palate.
Ballantine’s Global Brand Director Mathieu Deslandes commented: “As a pioneering environment, travel retail felt like the natural place to unveil the series before launching globally. We are excited for fans of Ballantine’s to discover the quality of these single malts as they are widely recognised as the heart of Ballantine’s.”