Pernod Ricard Travel Retail has partnered with South Korean artist Jieun Park to create a Ballantine’s 17yo Seoul Limited Edition. The expression is available now exclusively in South Korean travel retail.
The whisky was created by Ballantine’s Master Blender Sandy Hyslop and offers a fresh perspective of the original 17yo blend, a long-time best-seller in a Ballantine’s stronghold market. The liquid features a honeyed sweetness and vanilla flavours that contrast with a layer of citrus and subtle spice.
For the bottle design, artist Jieun used bold calligraphic strokes and intricate colourful painting to depict the vivid landscape of her home city.
Ballantine’s is marking the launch of the Seoul Limited Edition with a variety of activations, including personalisation services and tasting sessions. Throughout June and July, an in-store calligrapher will be present at Incheon International Airport to create personalised messages for customers.
Ballantine’s will bring the new launch to life across Facebook, Naver and Korean app, Syrup. Those visiting the dedicated microsite, Travelwithballantines.com, can discover how to claim two exclusive Speyside tasting glasses with each purchase.