BAHRAIN. Bahrain Duty Free has formally signed an exclusive contract for the supply and operation of Gulf Air’s inflight retail business.
The new partnership with Bahrain’s national carrier went live on 1 August. The official signing ceremony was held at Gulf Air’s Muharraq headquarters yesterday. Gulf Air Deputy Chief Executive Officer, Captain Waleed Abdul Hameed Al Alawi; Bahrain Duty Free General Manager Bassam Al Wardi and other representatives from both organisations were present.
The concession represents an important comeback for Bahrain Duty Free, which operated the Gulf Air inflight retail business until 31 December 2008, after which DFASS took over.
Bahrain Duty Free’s new offer comprises 143 products, including a wide array of fragrances and cosmetics brands, jewellery, sunglasses, watches, consumer technology and travel essentials.
“Gulf Air is continuously working to enhance its incredibly successful product and service offering, and that extends to onboard shopping opportunities,” said Al Wardi. “Bahrain Duty Free has worked hand-in-hand with the Gulf Air team to create an exciting collection of products that speak directly to passengers’ needs and desires.
“The inflight shopping experience is an intrinsic element of the onboard experience. Gulf Air’s new product portfolio reflects its forward-thinking approach to the passenger journey evolution and our commitment to delivering tailor-made duty free retail solutions that engage passengers and drive sales.”
Captain Al Alawi said: “Gulf Air guests expect an exceptional level of service and quality onboard our aircraft – and that extends to their inflight shopping experience, which is a core element of the onboard experience. We are delighted to partner with Bahrain Duty Free to deliver a wide range of superior duty free products to our passengers.
“As you can see from the range chosen for our passengers, there truly is something for everybody who flies with us. This is important for us as an airline, as we appreciate every passenger that chooses Gulf Air as their airline of choice.”
Gulf Air flies to 42 global destinations across three continents.
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