Bacardi targets Chinese New Year gifting with exclusive Baron Otard XO Gold Cognac

Bacardi Global Travel Retail has unveiled a limited-edition Baron Otard XO Gold Cognac to target travelling shoppers in Asia Pacific during Chinese New Year.

The gift pack, which is exclusive to travel retail, will be available at selected travel retail locations across Asia in partnership with 17 retailers to mark the Year of the Pig. One-litre and 70cl editions will be on shelf from 1 January.

The drop-shaped bottle is topped with a dimple-patterned gold stopper and presented in a golden tin. Stamped with a mosaic-style pattern and featuring black embossed branding, the gift box includes a booklet with details of the Baron Otard story.

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Retailers and locations include: Anway (Lok Ma Chau and Lo Wu border stores); Delhi Duty Free (Delhi); DFS (Singapore); Dubai Duty Free (Dubai); Dufry (Bangalore); Eraman (Kuala Lumpur); Flemingo (Chennai and Kolkata); Hyderabad Duty Free (Hyderabad); King Power Thailand (Bangkok); CDF-Lagardère (Hong Kong); Lotte Duty Free (Seoul); Maldives Airport (Maldives); Mumbai Duty Free (Mumbai); Shenzhen Duty Free (Shenzhen); The Shilla Duty Free (Seoul); Sunrise Duty Free (Shanghai and Beijing) and Zhuhai Duty Free (Zhuhai).

Bacardi Global Travel Retail Senior Commercial Director Vinay Golikeri said: “Chinese New Year is one of the biggest retail opportunities globally, with the largest human migration on the planet in a short period.

“This new Baron Otard XO Gold gift presentation highlights Bacardi’s commitment to innovation and to creating travel retail exclusives that drive channel differentiation.”

“It is Asia’s top seasonal gifting opportunity, making it more critical than ever that we present the customer with exceptional quality gifting solutions.”

Golikeri added: “This new Baron Otard XO Gold gift presentation highlights Bacardi’s commitment to innovation and to creating travel retail exclusives that drive channel differentiation. We are delighted to partner with such a powerful array of retail partners who share our commitment to deliver compelling shopper experiences.”

Baron Otard XO Gold is aged in the Baron Otard Château de Cognac cellars. According to Bacardi GTR, the 3m thickness of the ancient limestone walls, and the proximity of the Charente River, guarantee consistency in temperature and humidity and offer good conditions for the ageing of Cognacs.

Tasting notes: Baron Otard XO Gold offers notes of forest floor dew, black truffle and sandalwood, which combine with leather, damson, honey and violets to offer a prolonged, smooth finish.

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