UAE. Bacardi Global Travel Retail has launched its super-premium vodka innovation, Grey Goose Essences, with Dubai Duty Free.
Grey Goose is the number one super-premium vodka in travel retail according to IWSR 2021. Grey Goose Essences is a new, 30% ABV all-natural collection of three fruit and botanical pairings, ideal for crafting summer cocktails.
The flavours are Strawberry and Lemongrass, White Peach and Rosemary and Watermelon and Basil.
Each Essence is made with Grey Goose vodka and infused with real fruit and cold-still botanicals. The range is gluten-free and contains no artificial ingredients, sugars or carbohydrates. In travel retail, it is available in 1 litre bottles.
“We’re really excited to be launching Grey Goose Essences with Dubai Duty Free,” commented Bacardi Global Travel Retail Regional Manager Middle East and Africa Sijesh Janardhan. “Grey Goose is the number one super-premium vodka in the Middle East, doubling in size in the last year (2021 vs 2020).
“With the status of Dubai as a leading airline hub, connecting destinations right across the globe, we are now engaging consumers from a wide range of countries where the trend for home cocktail-making really took off during lockdown.
“The Grey Goose Essences range is demonstrating its popularity in-store with several shoppers inspired to buy more than one flavour, where limits allow, inspired by the inclusion of natural fruit and botanical essences,” Janardhan concluded.
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