Wellness/hi-tech specialist, and travel retail newcomer, AYO is citing its headset energy system as a “must-stock” product for travel retailers.
The light-based personal energy device, which is controlled by an app with three programmes, claims to reduce jet lag, improve sleep and boost energy levels.
The headset has a US$299 price tag and is available inflight with KLM and in travel retail with multiple retailers, including Amazon.
AYO has received an international Red Dot award for Product Design and is a finalist in the Travel Retail Awards, organised by Travel Retail Business, in conjunction with m1nd-set, in Singapore on 7 May.
The AYO app offers a user profile based on sleep habits, personal preferences and travel plans.
AYO works by exposing the wearer’s eyes to blue light. The product is said to reduce fatigue and increase energy levels in as little as 20 minutes, and improve the quality of sleep when used regularly in less than five days. AYO’s travel programme is claimed to help readjust users to a new time zone two to three times faster than normal.
The wearer pairs the headset with his/her mobile device via Bluetooth. Based on entered information, the app will provide the perfect time for using the headset and alert the user. The AYO app offers multiple modes, including pairing sleeping habits with a partner.
AYO can provide three hours of light on a full charge. It is sold with a hard case that can charge the headset on the go, adding another ten hours of use.
AYO Co-Founder and Chief Marketing Officer Aleksandar Dimitrov said: “AYO is now being used by consumers in more than 100 countries worldwide and has received incredibly positive reviews.
“Its travel benefits make it an absolute must-stock item for travel retailers through all channels of distribution, but particularly inflight and airports.The fact that AYO has been nominated as a finalist in the first consumer-voted Travel Retail Awards really speaks for itself and we’re thrilled to have such valuable verification.”
