INTERNATIONAL. Amsterdam-based Auxilium Travel Retail has joined Airport Promotion Agencies (APA) as the association’s official Dutch partner.

Part of AUX Field Marketing Group, Auxilium has specialised in brand representation at Amsterdam Airport Schiphol since 2005.

Auxilium Travel Retail is a preferred supplier of Schiphol Airport Retail (Gebr Heinemann) and a preferred partner of Schiphol Media, Schiphol Group/Real Estate and KLM Business Lounge. Its brand client portfolio includes Unilever, Courvoisier, Hendrick’s, Moët Hennessy, Licor 43, Glenfiddich, Neuhaus, Jim Beam and Leonidas.

Auxilium Key Account Manager Jeannine de Cooker said: “We are delighted to represent the APA in the Netherlands. We strongly believe this decision shows our commitment towards a premium quality of service and our collaboration across all Europe will bring new opportunities of growth to our organisation.”

In-store staffing solutions are included in the Auxilium Travel Retail services

APA Chairwoman Begoña Romero commented: “It is hugely exciting to welcome new members, especially in these hard times our industry is facing. It shows our will to keep pushing the Association towards new ambitions and goals in the future”

Airport Promotion Agencies (APA) is a non-profit organisation active in more than 100 airports worldwide.

Its mission is to raise standards and promote best practice in the travel retail and duty free agency staffing sector.

APA members are aviation and travel retail experts who offer knowledge and guidance in staffing solutions for airports, retail marketing, experiential, destination targeting and customer service.