Aude Bourdier has been named Managing Director of Brown-Forman Global Travel Retail, effective 1 August.
Bourdier, who joined Brown-Forman in 2018 as Marketing Director of Global Travel Retail and Developed APAC, will remain based in London. She reports to Brown-Forman Emerging International President Thomas Hinrichs.
Bourdier replaces Marshall Farrer, who will become President of Brown-Forman Europe as part of a restructure.
Farrer said: “Aude is the perfect person to take on the Managing Director’s role and guide the very talented Brown-Forman travel retail team during these difficult times for the travel industry. She very successfully dealt with the after-effects of both the SARS and MERS outbreaks, and I have every confidence she will do the same for Brown-Forman Global Travel Retail [after COVID-19].”
Before joining Brown-Forman, Bourdier was a senior executive with Bacardi, where she served as Regional Director Europe for Travel Retail, having previously held a similar role for Asia Pacific. She also served as Global Marketing and Sales Director for Bacardi French Brands and Châteaux de Cognac.
She has been elected to the Tax Free World Association (TFWA) Management Committee several times.
