Beam Suntory-owned whisky house Auchentoshan has partnered with Ever Rich Duty Free to open its first-ever pop-up at Taiwan Taoyuan International Airport. The pop-up is located in the Terminal 2 Departures Hall and will run until September 2022.
It offers a Taiwan duty free-exclusive range of aged whiskies. It also offers the brand’s popular travel retail-exclusive American Oak Reserve, Blood Oak and Dark Oak expressions, which were launched in global travel retail in October 2019.
The playful animation features a bright orange colour palette, emphasising the richness of Auchentoshan’s single malts. A bold ‘A’ invites travellers into the vibrant space, which features interactive educational and digital elements that educate shoppers about Auchentoshan’s portfolio .
Auchentoshan’s single malts are on full display at the animation, with free samples available at the bar. Customers can also draft personalised messages on their purchases at the gifting area.
The opening follows the easing of COVID entry requirements for travellers entering Taiwan. According to the partners, airport footfall has been steadily increasing, with significant sales growth expected in the second half of 2022.
“Ever Rich has always been committed to providing passengers with a memorable shopping experience and diversified products, and the service has never been suspended even during pandemic period,” commented Ever Rich Duty Free Vice President of Merchandise Team Patricia Wang.
“As Taiwan’s border control is easing, we are delighted to work with Auchentoshan, a brand with a lively and young image, to provide interactive service to our customers.”
Beam Suntory Global Travel Retail Marketing Director Manuel González added: “We are thrilled to launch Auchentoshan’s first ever pop-up in Global Travel Retail. A smooth and memorable customer shopping experience is one of the main pillars of Beam Suntory, and we’re excited to provide our shoppers with this unique interactive experience to share the world of whisky amongst friends at Taiwan Taoyuan Airport.
“This exclusive pop-up signifies our commitment to the premiumisation of our brand portfolio, and we look forward to connecting with our customers with the adventurous spirit of the Auchentoshan brand.”
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